How to make more strategic design decisions?

User Experience Strategy
Current State and Future State
Journey Mapping

How to make more strategic design decisions?

Summaries and Questions

May 23rd Class One-minute Summaries

Presented Slides

Strategic UX Design


Supplemental Materials

Customer Journey Mapping

Assignments

Journey Map

Required Reading
Supplemental Readings

Interviews
A conversation where an interviewer asks a series of questions to one or more interviewees.

Journey Mapping
A map of a person's experience throughout an existing service.

User Experience Strategy
Defining a set of end-user goals in relation to design and development work.

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