A look at what's going on in the field of user experience.
This post is a summary of my talk at UX camp Brighton
At Usabilla, our goal is to help our customers collect feedback in the most innovative way; now and in the future. However, day-to-day issues and current development work tend to occupy our Product and Development teams, leaving little to no room for strategic thinking.
The importance of guidelines in interface designPhoto by Harpal Singh on UnsplashWe live in a world where everyday new devices are being launched. There is an ongoing competition between manufacturers to make the best device. Smartphones, tablets, laptops, computers or any other IoT devices have acquired such an important place in our lives that we can’t imagine a day without them.
With the rising number of devices and operating systems, we designers face new challenges every day. Many of us are obsessed with creating the most intuitive and beautiful interface for our customers and find ourselves hooked to sources like Behance and Dribbble for inspiration. But what really makes a beautiful interface?
At Usabilla, our goal is to help our customers collect feedback in the most innovative way; now and in the future. However, day-to-day issues and current development work tend to occupy our Product and Development teams, leaving little to no room for strategic thinking. About half a year ago, we decided to kickstart a new initiative: The Usabilla Concept Team. Today, we would like to share our experiences with creating and optimizing a Concept Team as well as give you some pointers about how you too can start a Concept Team and design for the future.
Why build a concept team? At some point we realized: if we wanted to be truly innovative – which we did – we would need to approach our Product design and development from a higher, more strategic level. Not necessarily ad-hoc or based on a customer’s specific request.
Lots of companies outsource their work to contracting companies overseas. There are many benefits to this such as cheap labor. Technical positions such as backend development and maintenance are usually outsourced in this manner and it works most of the time. However, I strongly believe that we cannot outsource everything. One such process that cannot be outsourced is designing user experience.
When I was in Sri Lanka, I worked at a contracting firm where I got my first taste of UI/UX. It was an educational website and I was excited to start this project. However, it wasn’t long before I realized that working as the UX designer of an overseas project isn’t easy.
By Baruch Sachs
Recently, in a customer workshop, I was listening to business users talking about the issues they were facing with their current system. This was not an academic exercise, as so many often can be, but rather a very interactive session with a highly engaged and enabled customer. My team had helped this customer with user research, design, and development for the application. Since the application had been in production for a few years, there was a ton of data about how people were really using it and how their usage could be expanded. The customer wanted to leverage that knowledge to make incremental design changes. While that sounds exactly like how things should work, anyone in the profession of designing and building user experiences knows that this was actually a rare opportunity—especially in the world of enterprise software.
From tailored news feeds that show them the stories they want to read, to online shopping suggestions that fill their baskets with their favorite gift ideas, your customers now exist in a highly personalized world.
According to a report by Forrester, 89% of digital businesses it surveyed were investing in personalization, while 72% of retailers said they even wanted to personalize the in-store experience. So the direction of travel is clear, get to know your customer and give them the experience they want – or risk being left behind.
By Shannon McHarg
The world we live in has become disconnected. We have easy access to all the people we could ever want to interact with, but many would argue that communications have become shallow and less authentic as we rely more heavily on digital communities for social interaction. How can we avoid this shallowness and design more depth into our interactions with others?
By Amy Buckner Chowdhry and Christopher Geison
In 2018, voice technology will go mainstream. According to comScore, in 2017, half of all smartphone owners used voice technology on their phones, with one in three using voice technology daily. Further, voice-first devices—which include smart speakers such as Amazon Echo and Google Home—are expected to cross a “critical adoption threshold” in 2018, and their growth is likely to accelerate in the coming years. As the market for voice-assistant applications and smart speakers continues to expand, brands must incorporate voice technology to stay relevant and competitive. However, brands have only a finite window for owning the voice user experience.
By Andrew Shanely
We’re embarking on an increasingly automated future. By 2029, computers are likely to be more intelligent than humans, according to Ray Kurzweil, Director of Engineering at Google. Recent technologies such as artificial intelligence (AI) and machine learning can now support nonlinear, complex tasks that require logic—and, historically, human involvement as well. These innovations are transforming everything from the way financial technology, or fintech, startups offer financial advice to self-driving cars—and even smarter recommendations for the shows we stream on Netflix.
Visitor intent is a key UX metric. Yet, the jury is still out on how best to track it. Things get complicated when you throw mobile versus desktop intent into the mix — not to mention the differences between transactional and informational visits.
Why Track Intent?