UX News

A look at what's going on in the field of user experience.

Strategies for Conducting UX Research at an Enterprise Scale

, UX Collective - Medium

Strategies for conducting UX Research at an enterprise scaleThis article outlines user insights and strategy work Dive Creative has done in the insurance industry, namely researching the behaviors of insurance agents and using insights to frame how agents’ experiences are designed. Pulling from industry-specific experience, I’ll outline 10 strategies for conducting and applying user research at an enterprise scale.

For a cheat sheet with just the strategies, read here.

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An Interview with Jorge Arango

, UX Collective - Medium

Part 3 of a 4-part interview series with the keynote speakers of the Big Design conference in Dallas, TX. I’m joined by professor, speaker, writer, and information architect Jorge Arango. We discuss the early days of IA and the web, how the IA of digital infrastructures does and doesn’t support civic discourse, and the unintended consequences of social media on our politics and culture. What can we learn about information architecture from physical architecture?What can we learn from physical architecture in relation to IA? Photo by Dan Gold, UnsplashAutumn Hood: Tell me a little bit about what you do.

Jorge Arango: I am an independent information architect in the Bay Area. I work with organizations that have large information environments–things like websites, apps, digital systems. I help them make it possible for people to find stuff easily and make sense of it once they do find it.

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There is no better “growth hack” for SaaS than talking with your customers

, UX Collective - Medium

Not just when you’re developing or marketing a product, but through every stage of the customer lifecycle.(The Customer Lifecycle. Please let me know if you know the source.)It sounds simple — but it’s not easy: talking with your customers through every stage of the customer lifecycle. There’s been a lot said about the value of talking to your customers before you build the product to ensure market fit, but very little said about continuing the conversation past marketing and past the sale.

Why do I know talking with your customer is *the* very best predictor of, and contributor to, SaaS business growth? Because creating a constant flow of customer feedback, input, and conversation makes Customer Experience (CX) better.

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Usabilla als Spitzenreiter in Enterprise Feedback Management Software erklärt

, Usabilla Blog

NEW YORK, 6. AUGUST 2018

Usabilla wurde von G2 Crowd, eine der bekanntesten online Rezensionsseiten für Software Produkte, in ihrem Sommer 2018 Grid-Bericht zum Spitzenreiter in der Kategorie Enterprise Feedback Management Software (EFM) ernannt.

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Usabilla nommé leader dans la catégorie Enterprise Feedback Management Software par le G2Crowd.

, Usabilla Blog

Usabilla reçoit des notes élevées dans les catégories de relations client et d’accessibilité. NEW YORK le 6 août, 2018

En tant que leader dans la technologie de feedback utilisateur, avec notamment des clients dans plus de 50 pays, Usabilla a été nommé leader dans la catégorie de logiciel de gestion de feedback d’entreprise dans le “Summer 2018 Grid Report” du G2 Crowd, un site grand nom de revue de suites logicielles.

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Helping pregnant women and new moms with a new Pillar tracker— a UX case study

, UX Collective - Medium

OverviewPreparing for being a mom might be quite challenging but, nevertheless, rewarding experience. From one side it is a bright period of woman’s life, however there might be another, darker side, neglected by society. Sometimes women don’t get enough of support and information, they feel disconnected from their previous lives and themselves, and finally feel lonely.

Our client, Pillar, a startup based in East London, decided to help women to embrace their new journeys by creating a community of moms who already had similar experience and can share their support and advice.

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How to Optimize Emails With The Right Customer Feedback

, Usabilla Blog

How to Optimise Emails With The Right Customer Feedback

Email is a powerful marketing tool that enhances personalized, two-way private communication. You have control over the data and are less dependent on third-party algorithms like in social media marketing.

Email marketing delivers strong ROI if done right. You can measure campaign effectiveness with metrics like click-through-rate, bounce rate, open rate, and conversion rate. If you want to go beyond analytics and understand why the numbers are what they are, qualitative feedback is necessary. Private and personal emails make an excellent medium to gather such insights, but managing the often-scattered responses has its challenges.

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3 Steps to Assembling Your Voice of Customer Toolbox

, Usabilla Blog

You know when you move into your first dorm room or apartment and realize how helpful a toolbox can be. Hanging pictures on the wall, securing furniture, fixing odds and ends that need improvement. You might have a beautiful space, but without the right tools, you can’t maximize its potential. As you move from dorm room into an apartment, or maybe a home, you’ll need to grow your toolkit — restocking and adding new appliances. The same is true of a Voice of Customer (VoC) strategy.

It’s widely understood that many parts make up a Voice of Customer strategy. There’s no one-size-fits-all solution. Strategies are made up of various stakeholders, resources, and channels of data.

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What Does It Really Mean to Delight Users?

, UXmatters

By Karah Salaets

The field of user experience is rife with terms that lack a mutually agreed-upon meaning. Even the name of the field itself can vary depending on the communicator and the audience. Are we User Experience (UX)? Design Research? Human-Centered Design? Are all of these the same thing?

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The Usability of Cryptocurrency

, UXmatters

By Tony Scherba

With everyone talking about cryptocurrency in the technology sector, you might think it would be more popular, but only a small fraction of Americans are invested in cryptocurrencies—only about eight percent, according to a survey from early 2018. Crypto proponents believe that currencies such as bitcoin will achieve universal acceptance someday. However, the path to its mainstream adoption is today hindered by one huge obstacle: a lack of usability.

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